 
 |
|
| WHERE STORES CONNECT |
|
| IntoStores represents an industry with more than 1.6 million retailers. As the industry umbrella group, our membership is comprised of all retail formats, including Fortune 500 retailers, specialty stores, mail-order catalog companies and Internet
shopping sites. |
|
|
78%
Net Buying Influences
The Internet is where business begins. According
to Pew Internet and American Life tracking sur-
veys, 78% of buyers polled use the Internet to re-
search a product before buying it.
|
|
|
IntoStores - An Unstoppable Force Of
Nature
Rising airfare, an uncertain
economy and the
Internet are taking their
toll on the traditional Tradeshow
industry. According to Tradeshow
Weeks Annual Consumer Show
Report, average tradeshow
attendance dropped in 2007 ....
some reporting steep declines up
to 57%. To fill the void, retailers are
sourcing online. According to Entrepre-
neur Magazine, “there are decided ad-
vantages to attending and exhibiting
online. Online events are more cost ef-
fective, faster and easier. It’s just a force
of nature.”
|
|
|
|
|
|
|
| |
|
|
|
|
|
